June 7, 2017
Naming: Simpler is Better
When it comes to naming, simple is usually better. We believe this is true regardless…
June 7, 2017
Nutrilite: Small Product, Big Name
Like any triathlete with moderate knowledge of the sport, I take note when I see…
June 7, 2017
Spin A Yarn in 10 Letters or Less
Recently, a client wanted a name that “told a story.” A name that evoked certain…
June 7, 2017
Name Selection: Get the Right People On the Bus
In Jim Collins’ book, Good to Great, an entire chapter is devoted to describing the…
June 3, 2017
Naming Spotlight: Herman Miller’s “Mirra”
Herman Miller needed a name for a new office chair. The chair was designed with…
June 3, 2017
Naming Spotlight: Doritos Edge
A Low-Carb Family Brand Name With the popularity of the low-carb diet a few years…
June 3, 2017
Naming Spotlight: Xanterra
Amfac Parks & Resorts wanted to change its name to distance itself from the bankruptcy…
June 3, 2017
Naming Spotlight: Michelin Symmetry
A Premium Passenger Tire Michelin wanted to develop a new name for a line of…
June 3, 2017
Naming Spotlight: Harvest Stone
TH Foods needed a new brand name to gain additional shelf space in a major…