Maverick

Outside the Box and Rugged

Chosen for its association with originality and nonconformity, “Maverick” signals a product that breaks away from traditional expectations. Additionally, “Maverick” taps into the classic image of the independent, adventurous American spirit.

  • Cirrus Logic Maverick ARM processor with a grey background.

The Need

Develop a name for a new family of audio chips that will disrupt the industry with several breakthrough design elements. Cirrus Logic needed a name that would:

  • Appeal to designers, especially those in Asia
  • Reflect the revolutionary positioning
  • Be easy to spell, say and remember
  • Tie back to the Southwestern U.S. where Cirrus had its roots

The Name

Maverick was the top choice. The term “maverick” suggested a design that was not following the norms or old standards. It was something new, different, exciting and noteworthy. Maverick also embodied the romanticized image of a rough and tumble American cowboy or pioneer on the edge of the frontier.

The Result

It caught the attention of many product engineers and designers throughout Asia and the rest of the world.

Create a name that can’t be unheard

Unleash your brand’s thunder

Let the roar cut through the noise

Amp It Up
A powerful lightning bolt strikes the ground beneath a massive, dark storm cloud in a landscape with a road, under a dramatic sky.

Check out our case studies