Renaissance

A Fresh Era of Comfort

“Renaissance” is an elightened name that signifies renewal and innovation. It suggests a system that breathes new life into indoor environments, blending advanced technology with a sense of revitalized comfort and efficiency.

  • A Rheem Commercial HVAC unit with the Rheem logo visible on a beige, metal casing

The Need

Rheem needed to develop a name for a new, high-performance commercial HVAC line. The new name needed to work well alongside Rheem and allow for line extensions over time. The Rheem team wanted a high-touch, consumer-friendly style of name over a highly technical-sounding name that would help drive interest and help close the sale.

The Name

The name “Renaissance” was alliterative and rolled off the tongue and brought something innovative, new & game-changing to the market. The name was familiar and aspirational, yet technologically advanced and premium sounding.

The Result

Rheem Renaissance was a highly anticipated product that lives up to its name in both performance and innovation.

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