Toro HyperCell

Fueling Performance, Cell by Cell

An energetic and tech-forward name, “HyperCell” suggests high power, rapid execution, and advanced energy capacity. The name conveys a sense of cutting-edge efficiency, promising long-lasting charge and strong output for demanding yard work.

  • A person in a reflective vest driving a red Toro lawnmower over grass, with the company's logo visible on the side

The Need

Toro was looking to gain credibility and market share with their new reliable, high-performing, long life, high run-time battery technology. Toro needed a name for their new proprietary battery that would be integrated into much of their commercial and residential battery-powered equipment.

The Name

The new name needed to be a compound or real-word name, convey a long battery run-time, speak to high performance, and communicate reliability and durability. The name “HyperCell” was launched in 2021, checking all of the boxes and making it through trademark hurdles.

The Result

HyperCell effectively communicated Toro’s new battery technology’s key attributes and resonated with both commercial and residential customers. The name helped Toro strengthen its credibility and market position, supporting the success of the high-performing, long-lasting batteries integrated into their equipment.

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