TruCircle

SABIC, a Saudi Arabian multinational chemical manufacturing company, approached NameStormers with an ambitious vision: “plastic should never end up in the environment, landfill, or our oceans – instead, it should be reused and remade into new products.” Their groundbreaking circular solution needed a name that could communicate this transformative approach to the entire plastics value chain.

The name needed to embody multiple crucial concepts: circular economics, recyclability, purity, safety, sustainability, and trustworthiness. “TruCircle” emerged as a globally-energizing name, combining the integrity of “Tru” with the completeness of “Circle” to convey a comprehensive, trustworthy recycling solution that delivers without compromise.

The name successfully positions SABIC’s initiative as both aspirational and practical, supporting their mission to transform how the world approaches plastic recycling.