Minn Kota Talon

Lock In. Hold Fast. Stay Sharp.

As if gripping with the fierce strength of a bird of prey, “Talon” instantly conveys a secure and unyielding hold. The name conveys confidence and stability, reassuring boaters that their vessel will stay firmly anchored in place.

  • a black and silver boat with two black Talon poles attached to the back, and a motor in the center

The Need

Minn Kota needed a name for their boat anchor system to establish a unique brand identity in the competitive marine equipment market.

The Name

Minn Kota partnered with NameStormers to create the name “Talon” for their new boat anchor system. Designed to evoke strength, precision, and control, “Talon” resonates with avid anglers and boating enthusiasts, while setting the product apart in a competitive market.

The Result

“Talon” instantly differentiated Minn Kota’s boat anchor system from competitors, establishing it as a leader in shallow water anchoring.

Let us run with your project

Ready to go?

Together, we will get you across the finish line.

Get Started
Five sprinters race in lanes 1-4, each with one foot on the track, showcasing intense focus

Check out our case studies