GEOS Institute

The National Center for Conservation Science and Policy (NCCSP) faced a critical challenge: their name limited their perceived scope as they expanded from regional to national and global initiatives. They needed a powerful identity that would command attention and reflect their broader mission.

GEOS, derived from the Greek word for “earth“, emerged as the perfect solution. The name was intentionally crafted to be punchy and memorable, while conveying the gravitas befitting their reputation for rigorous science. By referencing “earth”, GEOS transcended regional boundaries – reinforcing that environmental issues affect everyone, everywhere. This bold departure from traditional scientific organization naming conventions gave NCCSP a distinctive identity that clearly tied to their mission, science, and passion.

The GEOS Institute continues to expand its influence on policy making in Washington, D.C., with a name that instantly communicates its stature and mission to advocacy groups and politicians alike.