Puron

A Cleaner, Greener Future

  • Puron logo featuring the word 'Puron' in green with a globe icon, showing the Americas in light blue above the text.

The Need

United Technologies needed a new name for their environmentally sound Freon® replacement. With Freon being phased out due to concerns like global warming, the new refrigerant had to meet several key criteria:

  • It needed to sound similar to Freon for ease of adoption.
  • It had to be simple for dealers to explain to customers.
  • It should be short enough to create a “billboard effect” on trucks.
  • It also need to sound greener and more environmentally friendly than Freon.

The Name

Puron was selected as the name. It retained the same “-on” suffix as Freon, making it easy for retailers to compare the two refrigerants and help customers make the switch. The “Pur-” root suggested purity, cleanliness, and environmental responsibility, aligning with the brand’s green positioning.

The Result

Puron was a resounding success. It was easy to adopt and communicate, helping dealers explain the switch to customers. The short, punchy name provided strong visibility, even on trucks, and conveyed a more environmentally friendly alternative to Freon. Puron helped United Technologies establish a competitive point of differentiation for their Carrier and Bryant products, solidifying the new refrigerant’s place in the marketplace.

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