June 19, 2009
Selecting the Best Name Candidate
Better to have several good name candidates at the end of your name development effort…
June 6, 2009
Empty Bucket vs. Full Bucket Brand Names
Our international or domestic clients with larger brand-building budgets tend towards empty bucket names. Our…
May 23, 2009
Naming Software & Name Generators
In 1986, we decided to write the first commercially available PC software program for brand…
May 9, 2009
3 Basic Company or Product Naming Questions
When we start a new naming project, we ask a variety of questions about the…
May 5, 2009
Successful Company Naming With Hackneyed Roots
Rules are meant to be broken. While we hope this isn't usually the case, it…
April 29, 2009
Sometimes More Descriptive Names Are Better
Several years ago, we launched a website for sharing job ideas and information specifically for…
April 23, 2009
The Best Names Are Often Dangerous
Great brand naming isn't for the faint of heart. Think about the best names you…
April 19, 2009
International Brand Naming
For many of our international consumer-oriented clients, the naming objectives for their new global brand often include:…
April 9, 2009
The Best Free Naming Dictionary & Thesaurus
For help finding synonyms and other word associations, we have found The Free Dictionary by…
April 1, 2009
5 Tips for Successful Naming
So let’s talk about the 5 Naming Tips and Tricks for how to name a…