October 11, 2009
Selling A New Product Brand Name
After almost 25 years of product brand name development and over 1,500 client engagements, we've…
October 5, 2009
Product Branding Key Questions
Before we can develop a new product name for you, we need to understand your…
August 2, 2009
DIY Naming Secrets
We thought we would share a couple of naming secrets for all of you DIY…
July 5, 2009
Making The Creative Naming Process Work
Sometimes it just happens ... the great name ideas just start spewing forth during your…
June 27, 2009
Brand Names That Pop
Some of our clients love names that "pop" off of packaging, signage, advertisements, etc. These names tend…
June 19, 2009
Selecting the Best Name Candidate
Better to have several good name candidates at the end of your name development effort…
June 6, 2009
Empty Bucket vs. Full Bucket Brand Names
Our international or domestic clients with larger brand-building budgets tend towards empty bucket names. Our…
May 23, 2009
Naming Software & Name Generators
In 1986, we decided to write the first commercially available PC software program for brand…
May 9, 2009
3 Basic Company or Product Naming Questions
When we start a new naming project, we ask a variety of questions about the…
May 5, 2009
Successful Company Naming With Hackneyed Roots
Rules are meant to be broken. While we hope this isn't usually the case, it…
