Cubixx

Thinking Inside the Box

When thinking of an organized, modular storage unit, a name derived from the word “cube” makes sense. The unique spelling of Cubixx adds a tech-savvy edge, suggesting precision, and the streamlined management of products.

  • A close-up of a Cubixx logo on a refrigerated unit with a screen displaying a temperature of 5°C

The Need

AmerisourceBergen introduced a smart pharmaceutical inventory management system to streamline and enhance the product-to-patient journey. Designed to simplify inventory management and improve efficiency, the system required a name that was innovative, distinctive, and conveyed a modern, technology-forward identity.

The Name

The name “Cubixx” was inspired by the cube-like shape of the unit, symbolizing its compact and efficient design. The double X’s in the name were a creative nod to prescription drugs (Rx), while also reinforcing a sleek, high-tech aesthetic. This blend of form and function made Cubixx a standout name in the pharmaceutical technology space.

The Result

Cubixx successfully launched and has remained a key player in pharmaceutical inventory management for over a decade. The name’s modern, memorable appeal resonated with healthcare providers, solidifying its reputation as a smart, reliable solution for optimizing the product-to-patient journey.

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