Capella

Shining a Light on the Customer Experience

Drawing from the brilliance of the Capella star, and symbolizing clarity, insight, and guidance, “Capella” suggests a tool that illuminates customer feedback insights, helping businesses navigate toward better experiences and stronger relationships.

  • A bright star with a cross-shaped flare shining in a dark sky filled with distant stars

The Need

Maritz Research needed a name for a revolutionary customer experience measurement tool. The product had to go beyond simple data collection, offering real-time insights that would allow businesses to improve and optimize customer interactions. The name needed to communicate both clarity and sophistication, while standing out in the competitive customer experience management (CEM) space.

The Name

Capella was chosen because:

  • It was inspired by a bright double star, symbolizing the clarity and power the tool provides in understanding the voice of the customer.
  • The name exudes elegance and sophistication, aligning with the product’s premium nature.
  • It’s easy to pronounce and memorable, making it both distinctive and approachable.

The Result

Capella quickly became synonymous with cutting-edge customer experience management. The name’s celestial reference reinforced its role in offering powerful, clear, and real-time insights, helping businesses improve every aspect of their customer engagement. It set the product apart in the CEM space as a game-changer.

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