Naming Architecture

  • Name Audit
  • Naming Decision Tree
  • Nomenclature System
  • M&A Strategies

You may need to move beyond a simple Nomenclature System to a comprehensive Naming Architecture. While a Nomenclature System provides the specific guidelines for how to develop future names, a Naming Architecture examines the strategic relationships between all of your names, your naming hierarchy, the messaging associated with each, how to optimize your brand name strategy and overall portfolio structure, and much more. Once constructed, your Naming Architecture will provide a clear road map of where your business is today and where you need to go to maximize your name equity throughout your organization. And at the end of a Naming Architecture engagement, we will provide you with the tools to educate everyone in your organization regarding the value of your brands and how to effectively nurture them.

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