Opaque

Clear Intentions. Hidden Details.

As a bold, memorable name, “Opaque” evokes the idea of something impenetrable and hidden from view. The name instantly conveys privacy and protection, assuring users their identity stays concealed and secure from hackers.

  • A computer screen displaying a digital lock icon, symbolizing security or privacy, with a sleek keyboard and mouse

The Need

Privacy Inc. needed a distinctive name for their web-based app that protects personal information and prevents identity theft. The challenge was to stand out in a crowded market filled with identity theft and firewall products, avoiding overused terms like “ID,” “security,” or “privacy.“

The Name

Opaque was chosen because:

  • It’s a real-world word that perfectly describes the app’s function – shielding users’ personal details while allowing them to operate online.
  • The name suggests opacity, meaning the user’s personal information is hidden from prying eyes, yet still accessible in a general sense.
  • It’s simple, memorable, and easy to spell and pronounce, making it both user-friendly and distinctive.

The Result

Opaque successfully differentiated itself from other identity protection services, offering a clear and memorable brand name that embodied its core function. The app became known for its straightforward yet powerful promise of online protection, striking the right balance between simplicity and security.

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