Lendmark Financial Services

A Trusted Beacon in the Borrowing Journey

“Lend” highlights the core service, “Mark” symbolizes achievement and financial milestones, and the two words together represent a solid anchor point. The name suggests a dependable partner that helps customers make significant financial progress with confidence.

  • a brick building with the "Lendmark" sign above the entrance, featuring "Personal Loans" and "Auto Loans" labels

The Need

In 1996, BB&T Corporation sought a name for their lending services tailored to customers underserved by traditional banks. The name needed to symbolize trust, stability, and a pivotal role in supporting customers during significant life decisions.

The Name

The name Lendmark Financial Services was inspired by the concept of being a “landmark” in the lending space. It reflected the company’s mission to be a cornerstone and turning point for customers, offering reliability and guidance in their financial journeys.

The Result

Today, Lendmark Financial Services operates over 500 branches across 22 states, providing superior, reliable, and consistent financial services. The name has become synonymous with trust and support, embodying the company’s commitment to making a meaningful difference in people’s lives.

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