Submersible

Grill It. Dunk It. Done.

“Submersible” is a clever and confidence-inspiring name that directly highlights its key feature – full water immersion for simple washing. The name suggests durability, convenience, and hassle-free maintenance, making cleanup as effortless as the cooking experience itself.

  • A grilled burger with cheese, pickles, and tomatoes on a sesame bun, next to a griddle with cooking patties

The Need

Spectrum Brands was launching its first-ever completely washable George Foreman grill, a product that allowed for hassle-free cleaning by being fully dishwasher-safe or submergible in soapy water. The company needed a bold, exciting, and straightforward name that communicated the innovative cooking and cleaning experience.

The Name

“Submersible” was chosen because it directly conveyed the innovative feature of the product – its ability to be submerged in water for easy cleaning. It was bold, descriptive, and aligned with the brand’s persona of delivering practical, high-performance solutions. The name also captured the product’s key differentiator: the ease of cleaning from home.

The Result

Submersible effectively communicated the product’s unique selling point, making it clear to consumers that the new George Foreman grill offered a new level of convenience in cooking and cleaning. The name resonated with customers looking for both innovation and simplicity, contributing to the product’s success.

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