Bissell created a new, upright, bagless, and aesthetically modern vacuum cleaner that boasted of its lightweight and multi-cyclonic suction power. Bissell wanted a name that would convey how light this new vacuum cleaner would be while still retaining a reputation of efficacy and powerful suction.
The Name
Bissell PROlite was the chosen name to convey both ease of use due to it only being 16 pounds, but also its powerful suction and cleaning ability.
The Result
Bissell has been a household name for decades and continues to uphold its reputation through quality cleaning solutions, like PROlite, which sold successfully for many years.
