PROlite

Bissell wanted to launch a new, upright, bagless vacuum cleaner that combined a lightweight design with powerful suction. The name needed to convey the vacuum’s ease of use – being just 16 pounds – while still emphasizing its effectiveness and multi-cyclonic suction power. Bissell sought a name that would reflect both the modern, sleek design and the cleaning power of the product.

PROlite was chosen as the name for this new vacuum cleaner. The name cleverly combines “PRO” to suggest professional-grade performance and power with “lite” to emphasize its lightweight, easy-to-use design. This dual meaning communicated both the product’s strength and its user-friendly nature.

Bissell PROlite became a successful product, striking a balance between powerful suction and ease of use. The name effectively conveyed the product’s key features, aligning with Bissell’s reputation for quality and innovative cleaning solutions. PROlite sold successfully for many years, further cementing Bissell’s legacy as a trusted household brand.