Hoover Agility

Hoover was developing a new steam cleaner designed to clean soiled carpets with hot water and a special detergent. The cleaner featured a brush system that scrubbed the carpet to remove residue, and was lightweight with a convenient, foldable handle. The Hoover team needed a name that would highlight the cleaner’s ease of use, lightweight design, and ability to reach and clean hard-to-reach areas.

Agility was chosen as the name for the steam cleaner. The name emphasized the product’s key differentiators: ease of use, convenience, lightweight design, and the ability to efficiently clean even the most difficult areas. “Agility” conveyed flexibility and quickness, positioning the product as a nimble, user-friendly solution for carpet care.

The Hoover Agility steam cleaner proved to be a successful product, maintaining its place in the market for over a decade. The name perfectly aligned with the product’s features, and reinforced Hoover’s reputation for providing innovative, high-performance floor-care solutions. Hoover Agility remained a trusted choice for consumers, solidifying Hoover’s leadership in the floor-care industry.