Casper AirScape

Casper developed a specialty polyfoam aerated with small holes to facilitate airflow, designed to keep the material cool throughout the night and enhance sleep comfort. The company needed a name that communicated both the innovative technology behind the foam and the benefits it provided – cooler, more comfortable sleep.

AirScape was chosen as the name. It strikes a balance between descriptive and coined, conveying the key attributes of airflow and cooling. The “Air” part clearly refers to the circulation of air, while “Scape” suggests a landscape or escape, evoking the idea of a sleep environment designed for ideal comfort and restful sleep. The name also subtly references the air escaping through the foam, enhancing the cooling effect.

AirScape successfully communicated both the technology and benefits of Casper’s new polyfoam. The name resonated with consumers, highlighting the product’s cooling ability and advanced design. Casper’s AirScape technology became a standout feature in their product line, helping to position the brand as a leader in innovative sleep solutions.