Harvest Stone

Nature’s Simplicity in Every Bite

  • Bag of Harvest Stone Cheese Crispy Mix, a certified gluten-free snack with 40% less fat than regular potato chips

The Need

TH Foods wanted a new brand name to expand its shelf presence, emphasizing its commitment to all-natural, flavorful, and genuine products. The name needed to align with an authentic, natural image, while being simple, memorable, and visually impactful on supermarket shelves.

The Name

Harvest Stone was the chosen name. It captured the brand’s essence of authenticity and nature, blending imagery of abundant harvests with the strength and simplicity of stone. The name’s brevity allowed for a bold logo, ensuring it stood out on packaging and grabbed consumer attention in crowded aisles.

The Result

Harvest Stone successfully positioned TH Foods as a trusted provider of natural and flavorful products. The name’s simplicity and authenticity resonated with consumers, helping it establish a strong presence in the competitive natural foods market.

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