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There’s a lot that goes into the checklist of a successful business. Capital, location, partners, and a business name are among the key things you can include in your business plan checklist when starting a business.

While everything you need to start your new business is vital to its success, finding the right or desired name can work wonders for your business entity. 

However, choosing an outstanding business name is never easy for many business owners, including small business owners or anyone who wants to start a business.

How do you pick a suitable name for your business?

How to choose a business name

We devote our time and expertise to help businesses come up with unique business names that directly identify with their target audience.

We’re here to make things easy for you through this world-class business-naming strategy.  The goal is to help you develop a good name that best describes your domain and resonates with your target audience.

Choosing a Befitting Business Name: The Best Practices

What’s in a Name? Opportunity
What’s in a Name? Opportunity

Whether you are just getting started or already established in business, you can’t afford to overlook the significance of choosing a name for your business.   

Why? Two things. The right name can quickly make your business popular, and a wrong one doom your prospects. 

That’s why you need to understand the right strategies and standard procedures to follow in coming up with a name that benefits your business processes and attracts your potential customers.

Opt for a Name That Allows Room for Business Structure Growth

Let’s face it. Your business structure can shift a lot during the lifetime of your business.

And when this happens, you don’t want to be changing names every time you expand the business or introduce a new affiliate service that wasn’t originally there.

You might want to avoid names like ‘one-stop books‘ as your final store name if you’re opening a bookstore and intend to offer additional services in the future.

Also, ensure your trade name isn’t limited to a particular city or region, as this could restrict your jurisdiction to such regions.

A localized business name will only attract local customers who search for local services on Google and other search engines. This makes it a challenge for your business to have a global online presence once you expand it.

Get Into a Brainstorming Session with Experts 

Brainstorming Session

You might have the best business naming ideas and think it is needless to brainstorm and work with agency naming experts like NameStormers. 

But once these names are out to the public, you might be shocked to realize the business names aren’t as appealing to your potential customers.

Remember: You need as many viable ideas as possible to come up with the right and unique name. Brainstorming and working with brand naming experts such as NameStormers is an ideal choice that will give you better results.

That’s why you must spare some significant time to think freely and creatively together with professionals for naming ideas. 

At Namestormers, we apply a tried and tested 7-step process below during our company naming projects:

  • Gather: Our experts meet and get to know you, your target audience, your competition, how you want to use the name for your company, products and services.  
  • Rapid idea generation: Quick and successive generation of hundreds of name ideas.
  • Screening: Conduct preliminary trademark and law usage screenings on every name we present.
  • Pitching: Present you with the top names and constructively and strategically explore them together.
  • Fine-tuning: From your feedback, we refine your favorites and ideate more options to present at a 2nd presentation.
  • Testing: We take the top names and conduct a customer validation study or take a deeper dive into research with a memorability test to test their potential impact on your target market.
  • ROI: At the end, you have a set of solid names, taglines, screenings and more with a clear understanding of their positioning and differentiation from the competition.

Our goal is to remain focused to ensure you end up with reputable business names to pick from. 

Invest in Good Domain Business Names

Good Domain Business Names

Top business operations that outrank their competitors in Google always invest in remarkable domain names. Whether you go for a “.com,” “.org,” “.biz,” or “.net,” having a unique domain name goes a long way. 

Since most customers associate a .com domain name with an established business, you might consider investing in one.

However, the problem comes when the domain business name you desire is already taken. Finding single-word domain names can be a daunting task, especially if it’s your first time handling a new venture.

It’s essential to know about the domain availability before deciding the name you choose to settle for.

NameStormers offers domain name screening services to help you find available domain names. 

The Spelling Matters!

Examinations and job application letters aren’t the only key areas where spelling matters. A good name needs to have an exact spelling to make it easier for searchers to find you.

Since Google presents page results (SERPS) to searchers depending on the keywords they type, it can be challenging to target your prospects if the desired business name is hard to spell.

Some search queries can be so narrow that when your potential clients miss just a word when spelling, they can easily land on your competitors’ sites.

The spelling needs to be simple so that people looking for your business can easily find you using your business name.

It would be best if you avoided all these by settling for an easy-to-spell domain or business name so your clients can always find your business with the first search.

Head Out for a Trademark Search

You have the right name already, but you aren’t sure whether it is a business name you can legally use or if it’s one of the already trademarked names. There are several ways to find out:

  • Visit a trademark office
  • Conduct a series of online searches for the specific business name.
  • Better yet, seek expert help by working with extensive and certified preliminary trademark screening professionals.

Working with qualified experts helps you determine the level of risk of your selected name through rigorous trademark prescreening. Furthermore, such experts also perform state checks, web screenings, and global trademarks searches if necessary. 

Pro-Tip: Always consider going for a new business name instead of tweaking an existing one once you find out it is already trademarked. 

case study minn kota

Adding symbols or shifting to .net or .com to sound different from your competitor might make you lose clients to your competitors when they mistype the search query.

Give Your Business Name Some Meaning

While you want to be as unique with your business name as possible, it is important that the name bears some meaning linked to what your business is all about.

There’s a thin line between giving the name you choose a meaning and niching the business to minimize your chances of service expansion.

It’s best if you are careful to choose a name that easily describes the core purpose of your business but leaves an open ground for growth.

For example, when you choose a name like “,” your clients will know straight away that your site offers bike-related services and products.

This means you can sell bikes, bike parts, and accessories through the site or shop. You can also sell services like bike maintenance, offer assessment services and include bike parts recycling and other related services in one shop or site.

However, when you choose a name like “,” you might limit your future abilities to venture into other aspects of the business.

Most states have laws bordering on what you can and can’t do with a trademarked name. 

So, if you limit your business with the name that you choose, you might be forced to re-register it in the future to fit the additional services you wish to include.

We take naming to the next level

Become a Business Owner: Register Your Business and Business Name

Every reasonable step you take towards finding a matching business name ends by registering your new-found name and business with your state authorities. 

It is always beneficial to register your business as a corporation, limited partnership, or a limited liability company (LLC) in the US. This helps to register your business name alongside the general business registration.

Sole proprietorships and general partnerships are registered by the local or county authority where the business is situated. If you’re registering any of these, you’ll not have to undergo the trouble of getting registered with the state.

For sole proprietors, there’s always an option to register a DBA (Doing Business As) name so you can use your DBA in place of your legal name. 

Finding a reliable DBA starts by linking up with a team of experts to help you pick the best name for your business’ new image.

A case in hand is a contract we had with SmartBim Technologies to help them change their name to Concora as their DBA. You can always have a team of professionals from NameStormers handling your DBA needs as you attend to other business demands.

Settling for a unique enterprise name is a daunting process, but one worth investing your time and money in.

Even as a small business owner, a successful choice and registration of a business name go a long way into announcing your presence in the business world. You significantly begin your business branding process by choosing and registering a name for it. 

Let NameStormers Choose a Business Name for You

Once you’ve decided you need a business name for your company, there’s no stopping. A good business name comes with a quality business naming company.

NYX marcom awards

You need a company with a team of top-performing experts to help you with various business-naming services, including:

  • Company naming
  • Product and service naming
  • Brand naming
  • Trademark screening
  • Domain screening
  • Linguistic screening
  • Naming research, and
  • Logo creation

Our experts will help you acquire a remarkable business name in a seamless and straightforward naming process.

You can check out our podcast page for a deeper dive into what it takes to create compelling brand names.

You might also want to look at some of the prestigious awards we’ve earned over the years for the exemplary job we do here. We’re confident that you can always trust our services, and rest assured that we’ll consistently deliver what you want when you want it. Contact us today and get started on your business naming journey.

Featured Image from: Freepik by Katemangostar