SmartBIM Concora

Dependable to the “Core”

Suggesting a seamless blend of “connectivity” and “core” solutions, “Concora” conveys efficiency, assimilation, and trust, reinforcing the company’s role in streamlining digital content for BPMs.

  • Concora logo featuring a colorful circular icon and the name in lowercase gray letter

The Need

SmartBIM, a global leader in technical content management for building product manufacturers (BPMs), needed a new Doing Business As (DBA) name. Their existing name felt restrictive and didn’t reflect their broader vision or future offerings. The new name needed to:

  • Convey leadership, trust and confidence without being overly descriptive.
  • Highlight their role as a one-stop-shop, offering a complete, seamlessly integrated solution.
  • Emphasize the value of building lasting, invaluable relationships with clients and partners.

The Name

Concora was the winning choice. The prefix “con” means “with” or “thoroughly,” while “cora” suggests strength and integrity “to the core.” Together, the name embodies the company’s commitment to offering a fully integrated, seamless platform with unmatched reliability and cohesion.

The Result

The name Concora successfully captured the brand’s essence, emphasizing trust, leadership, and seamless integration, enabling SmartBIM to expand under a cohesive and enduring identity.

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A powerful lightning bolt strikes the ground beneath a massive, dark storm cloud in a landscape with a road, under a dramatic sky.

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