The Need
Affinia Hotels needed a name that was inspired by its location, the need for a discrete meeting spot for deal-making and lobbying, and the desire to attract tourists who wanted to stay at a boutique hotel that has an edgy, in-the- know and fun personality.
The Name
The Liaison Capitol Hill clearly communicated that it was the go-to spot for important meetings/conversations and was located conveniently near US Capitol.
The Result
“Just right for both travelers and government officials looking for a sophisticated stay, The Liaison Capitol Hill brings an element of cool sensuality to the nation’s capital. With an artistic lobby connected to acclaimed restaurant Art and Soul, by celebrity chef Art Smith, The Liaison Capitol Hill also boasts the biggest DC Rooftop Pool & Bar in the entire city.”