The Need
In 2009, A luxury hotel was going to open that would be run by Rosewood Hotels & Resorts, thereby carrying the Rosewood name. The question then became, what would follow?
The new Rosewood was slated to be one of the finest hotels near Stanford University. Situated on 16 acres of gardens and courtyards at the foothills of the Santa Cruz Mountains, guests would be within easy reach of a diverse and rich choice of arts, entertainment and experiences, but the truly extraordinary element of the hotel would be how perfectly it would be constructed to show off the natural beauty of its surroundings.
The Name
The authenticity of “Sand Hill,” given the construction site and surroundings, as well as the name’s simplicity & understated elegance, helped in its final selection as the winning name. Rosewood Sand Hill is a 5-star luxury resort in Palo Alto and continues to be a destination of choice for those in the area on business or leisure.