Neova

ProCyte needed a brand name for their new skincare line that featured patented technology designed to slow down the photoaging process and help women feel more confident in their skin. The name needed to reflect the innovation behind the product, as well as the rejuvenating and renewing effects it would have on the skin, giving consumers a sense of hope and empowerment.

The team chose the name Neova, which was short, easy to spell, and conveyed the idea of renewal and second chances for the skin. “Neo” suggests newness and innovation, while “va” evokes a sense of vitality and rejuvenation. The name perfectly aligned with the brand’s mission to revitalize and renew skin from the inside out.

Neova SmartSkincare was launched as the first-ever scientist-created, photo-damage-focused skincare line. The product quickly gained attention for its groundbreaking approach to slowing photoaging and rebuilding skin. Since its launch, Neova has been an award-winning success, receiving accolades for its innovation and effectiveness, and continues to be a trusted name in the skincare industry.