Burt’s Bees All Aglow

Burt’s Bees® needed a name for their new lip & cheek stick that would encapsulate the product’s purpose: delivering a natural glow to both cheeks and lips. The name had to evoke the idea of energized, healthy, and illuminated skin, while also suggesting a multi-purpose application. The brand wanted something that resonated with its commitment to natural beauty, while also conveying the lively and vibrant effect the product delivers.

The name All Aglow was chosen for its ability to reflect the all-over application and the radiant effect the product gives. It evokes the image of a natural, healthy glow, with a sense of vibrancy and illumination that is both fresh and energetic. The name is simple, memorable, and directly speaks to the transformation users can expect after application – looking and feeling radiant and alive.

All Aglow quickly became a standout product in the Burt’s Bees® lineup, receiving positive reviews for its ease of use and the subtle, natural color it imparted. It went on to win the 2019 Cosmopolitan Makeup Award for “Best Blush”, solidifying its place as a top choice for customers seeking a healthy, glowing look. The name helped position the product as a must-have, with its all-over glow appeal resonating strongly with consumers seeking simple, natural beauty solutions.