Burt’s Bees Rapid Rescue

Burt’s Bees® identified a gap in the cold sore treatment market, where consumers were seeking a natural solution that could deliver real results at rapid speed. The company needed a name that would communicate the product’s efficacy, speed, and all-natural ingredients, all while standing out in a crowded market. The name had to be memorable, convey trust, and reflect the quick-acting nature of the treatment.

Through NameStorming sessions, the team developed the name Rapid Rescue. This name is both catchy and alliterative, making it easy to remember and say. The word Rapid clearly communicates the speed of the treatment, while Rescue evokes the idea of providing immediate relief in a time of need. Together, the name promises a fast, effective, and natural solution to cold sore relief.

Rapid Rescue quickly gained traction in the market, resonating with consumers who were seeking a quick-acting, natural remedy. The name helped position the product as a highly effective solution, leading to strong consumer interest and rapid adoption. Its success highlighted how a well-crafted name could effectively communicate the product’s benefits, setting it apart in a highly competitive category.