McAfee

McAfee needed a unified nomenclature for its security bundles that would resonate with specific consumer segments. Their product portfolio required names that would be both compelling and descriptive, clearly communicating the value and purpose of each bundle while maintaining cohesion across the family of products.

NameStormers developed a cohesive naming strategy that directly aligned with McAfee’s target audiences. We created five distinctive yet connected names: McAfee Elite Security, McAfee Family Security, McAfee Professional Security, McAfee Gamer Security, and McAfee Personal Security. Each name was crafted to highlight the unique value proposition of its respective bundle, while maintaining a consistent family architecture.

The streamlined naming architecture enhanced brand consistency and clarified messaging across McAfee’s product portfolio. The descriptive, audience-focused names reinforced McAfee’s market position in the competitive cybersecurity industry, providing clear communication to target customers, and supporting the company’s expansion and growth.