June 14, 2017
Acronyms: The Dark Side
If you are in research, government, or some scientific or medical industry, acronyms likely dominate…
June 14, 2017
Naming: Managing Expectations
The Harvard Business Review published an article this month discussing two possible approaches when naming…
June 7, 2017
Naming: Simpler is Better
When it comes to naming, simple is usually better. We believe this is true regardless…
June 7, 2017
Spin A Yarn in 10 Letters or Less
Recently, a client wanted a name that “told a story.” A name that evoked certain…
May 31, 2017
What Must Your New Name Do?
A simple enough question that we’ve asked for over 20 years. The answers range from…
May 30, 2017
Top Name Selection Tips
When trying to whittle down a long list of name candidates, here are some recommended…
September 26, 2011
Naming philosophies from the Naru, Continued.
The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her…
September 15, 2011
Naming Philosophies From the Naru (Naming Guru):
One of the special educational services NameStormers offers is access to the sage naming philosophies…
January 9, 2011
The Real You: Brand Authenticity Pays Dividends
“Consumers are not buying based on price alone,” led a recent article from Brandweek. Personally,…
December 6, 2010
Is Subliminal Meaning Just All in Our Heads?
Man: “How was I supposed to know that?” Woman: “You should just KNOW!” This refrain…
