Naming Tips

In order to distinguish your company from its competition, your name needs to be unique.…

So you want a name that engages, generates conversation & captures the imagination of your…

I was reading the New Yorker and came across an intriguing article about a fashion…

So, you’ve just merged with another organization and you are trying to decide on a…

The trauma often associated with changing your corporate name can be mitigated or even turned…

Many of you may find yourselves constantly fighting to grab top of mind awareness and…

If you are in research, government, or some scientific or medical industry, acronyms likely dominate…

The Harvard Business Review published an article this month discussing two possible approaches when naming…

When it comes to naming, simple is usually better. We believe this is true regardless…

Recently, a client wanted a name that “told a story.” A name that evoked certain…