Huffy Torex

Huffy needed a name for its premium 24v series of battery ride-on vehicles, which featured advanced build quality, high-torque motors, steel frames, real shocks, and speeds up to 20 mph, surpassing previous models. The name had to convey strength, durability, innovation, and top-tier performance.

“Torex” was chosen, combining “Torrent” (forceful rush) and “Torque” (power) with “EX” to evoke extreme performance and excellence. The name conveyed ruggedness and mechanical sophistication, perfectly aligning with the high-performance ride-on vehicles.

Torex was featured in Walmart’s Toy Lab and quickly became a market leader, standing out for its power, innovation, and quality. The name resonated with consumers, helping Huffy establish its premium, high-tech ride-on vehicles in the marketplace.