Nvidia Tegra

Integral Integrity

Combining a sleek, futuristic sound with a sense of strength, “Tegra” suggests cutting-edge technology and robust capability, making it ideal for speed, efficiency, and advanced computing power.

  • Close-up of an Nvidia Tegra 3 processor on a circuit board, with the Nvidia logo visible on the chip.

The Need

NVIDIA required a name for their high-performance processor line that would span multiple product offerings. The name needed to be short, memorable, credible, and convey high-performance with a modern “cool factor.”

The Name

Tegra emerged as the winning choice. Its short, two-syllable structure was memorable and conveyed the gravitas of words like “integrity” and “integral,” aligning with the product’s innovation and reliability.

The Result

Tegra became a cornerstone of NVIDIA’s technology, powering diverse products and remaining a recognized name more than 12 years later, a testament to its enduring impact and relevance.

Create a name that can’t be unheard

Unleash your brand’s thunder

Let the roar cut through the noise

Amp It Up
A powerful lightning bolt strikes the ground beneath a massive, dark storm cloud in a landscape with a road, under a dramatic sky.

Check out our case studies