Reliant

Bringing Bright Ideas Under One Naming Strategy

Working with Reliant, we helped develop a practical naming architecture to provide continuity and minimize confusion.

  • A Reliant storefront with colorful advertisements for electricity, security, and home services, featuring displays and a service desk

The Need

Reliant Energy needed a standardized naming process to:

  • Create clarity for customers
  • Differentiate their product offerings
  • Build and reinforce brand value
  • Maintain trademark rights and brand protection
  • Ensure uniformity across the company
  • Eliminate internal confusion
  • Simplify their overall naming process

The Name

NameStormers helped Reliant develop a comprehensive naming strategy that aligned with their brand values and goals, ensuring consistency and clear differentiation for their products, including their electric vehicle (EV) plans.

The Result

The new naming system provided clarity for consumers, reduced internal confusion, and supported Reliant’s goal to stand out in the competitive energy market. It also reinforced their brand value and protected their intellectual property, while ensuring uniformity across the company’s offerings.

Want to know more about a Naming System?

If you are swimming in a sea of names that have evolved independently over time, you may have customer and internal confusion. Here’s how names can be connected.

Learn More
Blond-haired woman swimming in black bikini underwater in blue water surrounded by floating brand logos

Check out our case studies