Privacy Wall

Upgraded Protection

A name that sounds like an impenetrable defense. “Privacy” implies that your online activity is safely confidential, while “Wall” suggests a strong blockade against hostile intentions.

  • AOL Privacy Wall CD-ROM disc, powered by McAfee, designed for personal data protection against hackers

The Need

AOL sought a name for a new value-added service designed to enhance member security. The service provided a robust firewall with advanced layers of protection, safeguarding user privacy and identity by blocking hackers, securing sensitive files, and monitoring online activity. The name needed to be simple, clear, and communicate the value of impenetrable digital protection.

The Name

Privacy Wall was chosen as the winning name. It clearly conveyed the service’s purpose and offered a strong visual metaphor – a secure, protective barrier guarding personal information.

The Result

Privacy Wall became one of AOL’s most successful service offerings, resonating with users and reinforcing AOL’s commitment to member security for several years.

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