AOL’s Privacy Wall

The Need

AOL needed a name for a new value-added service for its members: a firewall with extra layers of protection for an individual’s privacy and identity. It was a secure barrier, keeping hackers out and blocking access to sensitive files, financial records, and personal data by monitoring Internet and network activity.

The Name

With NameStormers’ help, AOL selected Privacy Wall as the moniker for this new service because it was easy to understand and provided a concrete way to visualize the value the service provided.

The Result

It ended up becoming one of AOL’s most successful service offerings for several years.