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According to the Muse website, the MUSE Creative Awards is a part of the MUSE Awards Program, which was created by the International Awards Associate (IAA) in 2015. IAA’s inception was based on a mission to honor, promote and encourage creativity by providing a new standard of excellence for evaluating media design production and distribution. IAA’s mission has largely shaped MUSE Creative Awards’ goals.

Muse Creative Awards logo

At its core, MUSE Creative Awards is an international competition for creative professionals who inspire others to greater heights. With their concepts, ideas or designs, these creatives light a fire in others to strive further, thus becoming a muse.

NameStormers is proud to announce that we have been recognized as a Muse Gold Winner for our naming work with Virbac, an animal health and pharmaceuticals company. Virbac recently innovated a new dental cat chew that works with a cat’s natural chewing action to help reduce plaque and tartar buildup. This 3-in-1 trifecta goes beyond most feline dental bites to support gum health, teeth health, and fresher breath.

Knowing that they needed to figure out how to name a product in a way that speaks to today’s pet owners and veterinarians, they enlisted the help of NameStormers. These days, it’s not enough to just produce a cat bite that’s affordable and tastes good. Pet owners are even more concerned about the quality and efficacy of pet treatments that they are willing to pay more for a higher-end product to give their pets the best health care possible and keep them in the family for years to come. Virbac asked NameStormers to capitalize on their key differentiators while also elevating the product name to communicate that these bites are the smartest choice for both cats and their owners.

Muse Creative Awards 2021 Gold Winner

NameStormers ran with the “smart” concept and worked with the Virbac team to coin the name “IntelliDent” for the new cat bites. This descriptive style of product name perfectly conveys the quality of the product and the purpose of the product without being too technical, boring, or over-the-top. IntelliDent clearly communicates that this product is for dental health and that it is the smartest choice for cats, cat owners and veterinarians. It also suggests that the time and effort put into innovating this new treatment was done with great expertise and intelligence. The name ultimately says, “you’re an intelligent and caring cat owner, so you choose IntelliDent”.

The name also provided fun opportunities for an incredible logo, which NameStormers also created with the Virbac team. Virbac just launched their new cat bites in October of 2020 and are excited to “outsmart” the competition, but more importantly, provide cat owners and veterinarians with a feline dental chew that works quickly, produces results you can see, and makes cats happy and healthy! Congratulations to Virbac and the entire team on the launch of IntelliDent!

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