According to the Hermes Creative Awards website, Hermes is one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates, and fortune 500 companies. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
NameStormers is proud to have been named a Gold Winner for our work on “Corvion” for EverHeart Systems! For decades doctors, patients, and caregivers have hoped for a fully implantable, wireless LVAD (Left Ventricular Assist Devices), but no one was able to develop a workable solution, until now. Everheart Systems has been able to develop a system that is vastly superior to existing devices, improving the quality of life for end-stage heart failure patients.
Everheart Systems decided that they needed a new corporate name that would suit the momentous launch of this new LVAD and could communicate credibility and trustworthiness to both doctors and patients. To do this efficiently and effectively, Everheart partnered with NameStormers.
Everheart and NameStormers went through various rounds of name types and variations to help the Everheart team decide what benefits they hoped the new name would convey more than others. They explored high touch names, high tech names, totally made up names with no meaning, and very descriptive straightforward names.
Round after round, the Everheart team kept returning to one name: Corvion. Cor- is Latin for heart- the central part of the body, the essential foundation or soul of humankind. The “-ion” at the end communicated “small but powerful,” just like the molecular ions that make up every living thing. Put together with a conjoining “v,” the name had the strength and pizzazz of Corvette, with the seriousness and sincerity required to relate to doctors and patients in the worst situations of their lives.
“The new corporate name – Corvion, Inc. – allows us to emphasize our world class pump efficiency and robust wireless charging technology that we believe will drive a new era in the use of Left Ventricular Assist Devices (LVADs). Patients will no longer be tethered to their controller and batteries, which limits their quality of life in so many ways. Decades have gone by with no viable fully implanted LVAD. We think it’s time for a radical change,” commented Greg S. Aber, CEO of Corvion, Inc, according to PRNewswire.