If you’re in the process of coming up with a name for your new business, we’d wager that you’ve thrown up your hands and turned to Google for help. If you head to that wellspring of internet knowledge and type in “business name,” it’s going to give you suggestions for name generators — and those can be tempting to click on. 

But is a company name generator worth looking into? Well, yes and no. Name generators are not the ultimate solution, but they can be a good way to get some initial ideas and can help you in the brainstorming stage. 

What Is a Name Generator?

As you’ve probably guessed, a name generator is an algorithm that will churn out some branding options for you. You can find them all over the internet — web hosting sites, especially, tend to have these for when you’re looking for domain alternatives. They take a few pieces of information you provide and turn those into some suggested names. It’s like alchemy, but with the alphabet. 

Most generators will ask you about your business — where you’re located, what service you provide, what your name is — and offer up some ideas. Are you (Dave) looking for a way to get out the word about your product (fresh pasta)? Dave’s Fresh Pasta might be the way to go according to the AI, and in some cases, it might be right. Simplicity isn’t always the worst way to go, and if you need a quick solution or a placeholder name, a generator can get you exactly that.

Of course, giving an AI too much power can cause trouble, so always double-check what the business name generator comes up with to make sure it passes the human eye test. 

Who Should Use Name Generators?

So are catchy name generators for everyone? Well, no. In fact, we would argue that they shouldn’t ever be used as a long-term solution. But maybe you want to aim for the fences and don’t know where to start taking swings. A name generator can be a helpful way of thinking in the right direction, and if creativity isn’t your strength, a generator can help fill in the gaps and prepare you for conversations with branding experts. 

Maybe none of the above apply to you and you already have the perfect name in hand, only to find out it’s not available. Name generators can help you make a lateral move so that you land on something close to your original vision. That said, a professional marketing firm or naming service will do its due diligence to make sure proposed names are available before you get attached to them.

Tired of Playing Name Games? NameStormers Can Help

A name generator is a great jumping-off point to get your creative juices flowing. But you get what you pay for, and the ease of access to free name generators means that your competitors have probably already been there, done that. Namestormers is happy to take your name search to the next level and help you stand out from the competition.

 In addition to our extensive experience working with successful brands in numerous industries, we bring a unique methodology to the table. Our seven-step process yields exciting, memorable, and viable names that our clients can get excited about. Ready to get some professional naming help that goes far beyond what a name generator can do? Contact us today so we can help you level up your branding.