Naming Tips January 21, 2020 The 5 Biggest Company Naming Mistakes As naming experts, we have plenty of tips to offer about the process. Anyone who’s… Staff Love0
Naming Tips July 8, 2018 NameStorming® Tips & Secrets – Part 1 So you want a name that engages, generates conversation & captures the imagination of your… Mike Love0
Naming Tips June 14, 2017 Less is Not Always More I was reading the New Yorker and came across an intriguing article about a fashion… Staff Love0
Naming Tips June 14, 2017 How to Name Two Mergers So, you’ve just merged with another organization and you are trying to decide on a… Staff Love0
Naming Tips June 14, 2017 Changing Your Corporate Name The trauma often associated with changing your corporate name can be mitigated or even turned… Staff Love0
Naming Tips June 14, 2017 Competitive Brand Name Research Many of you may find yourselves constantly fighting to grab top of mind awareness and… Staff Love0
Naming Tips June 14, 2017 Acronyms: The Dark Side If you are in research, government, or some scientific or medical industry, acronyms likely dominate… Staff Love0
Naming Tips June 14, 2017 Naming: Managing Expectations The Harvard Business Review published an article this month discussing two possible approaches when naming… Staff Love0
Naming Tips June 7, 2017 Naming: Simpler is Better When it comes to naming, simple is usually better. We believe this is true regardless… Staff Love0
Naming Tips June 7, 2017 Spin A Yarn in 10 Letters or Less Recently, a client wanted a name that “told a story.” A name that evoked certain… Staff Love0