CASE STUDY Angry Orchard

Angry Orchard gallery image

How to revitalize an old favorite…

So, when was the last time you had apple cider?  Can’t remember?  Well, maybe the answer is an evocative name that cuts through the clutter and really gets noticed?

That is, instead of names like Thornbury, Magners or Thatchters, what about something like Frosty Jack, Woodchuck or Sir Isaac’s. Names with personality.

One new entry into the category that we really like is Angry Orchard. Especially with the graphic that the folks at Boston Beer came up with.

So the next time you are looking for something a little more exciting and novel than beer or wine to serve at that next gathering of family or friends, why not consider some of the very creative and engaging hard cider brands? Names that tend to stick, that are easy to remember and ask for the next time you are out shopping? Names like Angry Orchard.

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