Angry Orchard

for Boston Beer Company

Unlike apples you’d find at the grocery store, some of the best apples for making cider look gnarly—almost disgruntled. These apples produce a more tart, tannic juice perfect for cider. Boston Beer Co. wanted a name for their new hard cider that cut through the clutter & packed a punch.

The name “Angry Orchard” spoke to the appearance of the apples while also sounding a bit unruly and wild, differentiating it from the tamer, non-alcoholic ciders.

In 2012, it was introduced nationwide and quickly captured 40% of the United States hard cider market, increasing to 58% by 2015. We also went on to help name some of the Angry Orchard varieties like Apple Ginger, Crisp Apple, and Traditional Dry.