X Marks a Lot!
By: Ashley Elliott
Here at NameStormers we always strive to provide guidance and advice to help our partners be more successful in all of their naming endeavors.
The approachable bird that has appealed to the Twitter audience represented the cute, fun, social element of the platform, while the new X leans to an extreme, technology-driven, harsher connotation.
In the world of naming, this change from Twitter to X is polarizing; some critics have expressed feeling alienated, forcibly detached from the 15 years of brand value, while proponents feel it makes sense to shift and rebrand, “unpacking” the Twitter brand baggage- if you will.
Only time will tell if the “caged” bird continues to sing as a cultural icon, or if X really represents the unknown variable behind Elon Musk’s overhaul of the brand.