X Marks a Lot!
By: Ashley Elliott
Here at NameStormers we always strive to provide guidance and advice to help our partners be more successful in all of their naming endeavors.
Recently our CEO & Founder Mike Carr spoke with the New York Times and Business Insider, weighing in on some of the pros and cons regarding Elon Musk shifting from a name like Twitter to X.
The approachable bird that has appealed to the Twitter audience represented the cute, fun, social element of the platform, while the new X leans to an extreme, technology-driven, harsher connotation.
In the world of naming, this change from Twitter to X is polarizing; some critics have expressed feeling alienated, forcibly detached from the 15 years of brand value, while proponents feel it makes sense to shift and rebrand, “unpacking” the Twitter brand baggage- if you will.
Only time will tell if the “caged” bird continues to sing as a cultural icon, or if X really represents the unknown variable behind Elon Musk’s overhaul of the brand.