Clear Sky
Where Quality Takes You Higher
The Need
Evergreen Strategies, LLC was launching a new cannabis brand in Massachusetts offering premium quality cannabis, sourced from their own hybrid greenhouse facility, and manufactured to offer some of the highest quality and most potent THC products on the market. They needed their new brand name to embody authenticity, premium quality, and a warm and inviting positioning. They wanted their name to sound natural and trustworthy, but also aspirational.
The Name
“Clear Sky” was the chosen name, as it was a nod to nature, but also reflected the way one might feel when using cannabis products. Clear Sky also felt aspirational, approachable, and inviting.
The Result
Clear Sky has taken off in its first two locations, and Evergreen plans to open up more locations in Massachusetts to meet the ever-increasing cannabis product demand.