NatureMade Triple Flex and CholestOff

Pharmavite approached NameStormers to name their new supplements, aiming to overcome the clutter and confusion in the category. They needed names that were simple, clearly conveyed the benefits, and stood out on shelves to drive engagement and sales with minimal advertising and point-of-purchase spending.

NameStormers created Triple Flex and CholestOff. Triple Flex hints at improved flexibility, thanks to its three key ingredients, while CholestOff communicates its ability to support healthy cholesterol levels with no ambiguity.

Both names helped Pharmavite effectively capture consumer attention and drive product engagement. Triple Flex and CholestOff stood out on shelves, resonating with consumers seeking straightforward, benefit-driven names. These names played a key role in increasing sales without requiring heavy advertising or point-of-purchase spending.