Staples True Clear

In 2018, Staples launched a new line of private-label bottled water to meet the increasing customer demand for convenient hydration options. With growing concerns over municipal water quality, bottled water became the preferred choice for many, particularly in workplace environments where filtered solutions or water coolers were not always available. Staples needed a name that conveyed cleanliness, purity, and great taste, while also positioning the product as an affordable option.

The name True Clear was chosen as the perfect fit. The word True evokes trustworthiness and authenticity, while Clear communicates the purity and freshness of the water. Together, True Clear promises a product that is both reliable and refreshing, offering consumers peace of mind when it comes to hydration.

The name True Clear successfully captured the essence of purity and trust, positioning Staples’ bottled water as a high-quality, yet affordable, hydration option. The product met the needs of customers seeking convenience and peace of mind, and the name resonated well with consumers, reinforcing Staples’ commitment to providing reliable, everyday solutions.