Casey’s Mountain River & Dr. Flavor

Casey’s aimed to create their own branded soft drink alternatives to popular national beverages, specifically Mountain Dew and Dr. Pepper. They needed names for these new drinks that clearly linked them to the national brands, while also making the flavor connection clear to customers. The challenge was to develop names that felt familiar and recognizable, giving consumers confidence that they were getting the same great taste they already loved.

The names Mountain River and Dr. Flavor were chosen as branded alternatives. Mountain River drew inspiration from the familiar Mountain Dew, evoking a sense of freshness and outdoor adventure.

Dr. Flavor played off the recognizable Dr. Pepper, ensuring customers understood it was a flavorful, distinctive alternative. Both names maintained a clear connection to the national brands, while adding a unique twist.

The names Mountain River and Dr. Flavor successfully communicated the flavor profiles of the original products, while offering customers a recognizable, alternative option. These new names helped Casey’s establish a strong presence in the soft drink market, while also creating a sense of familiarity and trust with consumers who were looking for classic flavors.