The Client
In early 2020, Marcus Investments, an investment platform, started a new company that will develop senior living residences across the nation. Every residence will be different, but all will uphold the values of excellent care in a safe environment and the highest quality of life. Approaching care from a holistic perspective, they want older adults who require personal care to see a bright future for themselves by having their medical, psychological, recreational, and social needs met. They value creating a senior living experience that is dignified, delicious, and full of social/developmental opportunities for older adults, but also for adult children to have peace-of-mind knowing that their parents are receiving resident-centered care in an environment designed specifically for them and that they can still be on an upward trajectory of living, learning, and laughing as they age.
The Need
With these objectives in mind, Marcus Investments needed a new company name to reflect these values and appeal to prospective residents and their families. The new name needed to directly convey the brand pillars of excellent care in a safe environment and the highest quality of life. The name also needed to be easy to identify and remember and pair well with location-specific trailers.
The Name
After 4 rounds of creative Namestorming and a customer validation study, Marcus Investments landed on the name “Terova Senior Living”. Terova is a combination of “terra” meaning earth and “rove” meaning to travel or journey. Adding the “a” on the end made the name softer, more audibly pleasing, and sound like a peaceful place to live. Having the word “terra” in the name also conveys a sense of natural living and living the way you want to in a beautiful environment.
The Result
Since its launch in 2020, Terova Senior Living has received incredible feedback from residents and their families:
“The caring, professional, and respectful staff at Terova Senior Living have made the most positive of impacts on my father’s life. The grounds, common spaces, and apartments are beautiful. The food here is excellent. My father is thriving!” -M. Inman
“I moved my mother to Terova about a month ago and into their memory care community. The care she is receiving is way beyond any care she’s received in the past. Thank you Terova.” –Jill Pietrowiak
“I don’t think I can say enough about this community! It is by far the best experience that we have had. I cannot thank the Terova team enough, never have I had the commitment from the entire team as I have here.” –Steven Johnson