Pyrad

Radically Tough. Relentlessly Protective.

“Pyrad” is a strong, tech-savvy name with a sharp, modern edge that suggests advanced protection. The name conveys durability, innovation, and control – key qualities for a material designed to resist and withstand high heat.

  • A person adjusts yellow GORE-TEX pants with black and reflective stripes, branded with "PYRAD," in an outdoor setting

The Need

W.L. Gore needed a name for a revolutionary flame-retardant material designed for extreme heat protection, ideal for:

  • Firefighters
  • Military personnel
  • Industrial safety crews

The name needed to be bold, memorable, and clearly convey its superior heat resistance.

The Name

PYRAD was chosen for its:

  • “Pyr” (fire) and “Rad” (radical) combination, capturing the material’s fire-resistance and innovative edge.

  • Strong, fierce, and straightforward sound, reflecting its cutting-edge nature.

The Result

GORE® PYRAD™ Flame Retardant became a game-changer in the industry, providing superior thermal protection, durability, and comfort. The name helped position it as a global powerhouse in fire-resistant materials, even enabling fabrics like nylon and polyester – typically not fire-resistant – to perform under extreme conditions.

Ignite your product’s full potential

Fire-up your team

Blow past your competition with an electric name

Get that creative spark going
Bright orange and yellow flames erupt against a stark black background, suggesting a fire.

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