Your tech startup needs a name that’s as innovating and exciting as your ideas. You’re creating products that make the world a better place, allowing people to connect to community and services more easily, and so your name can’t be an afterthought. It needs to capture the very essence of your ambitious goals.
That’s a lot to ask from a name, but thankfully NameStormers is here for help with expert tips for naming a tech company.
Don’t Get Your Heart Set on Three or Four Letters
Many tech startups want a company name that’s short, snappy, cool, and memorable, but this becomes more of a challenge every single day. Most three and four-letter words, even made-up ones, are trademarked. The shorter you go, the more likely it is that the name will already be taken.
Years ago, tech company Nvidia needed a name for a new high performance line of processors. They liked the name “Neo,” but even then, those short names were getting snatched up quickly, and Neo wasn’t available. So NameStormers came up with the name Tegra, which was succinct and intriguing, and also brought to mind words like “integrity” and “integral.” Tegra is still in use for Nvidia products to this day.
That’s why it’s important to work with an experienced naming company like NameStormers instead of relying on a generator, which might get you hooked on a short name that won’t pass muster.
United States-based customers and investors might be your top priority, which makes sense for a fledgling company. Still, you want to choose a name that’s flexible and leaves room for expansion into international markets (see our thought process behind Cirrus Logic’s “Maverick”). You never know what opportunities might arise, and if you have a name that limits your reach—or even worse, is offensive or silly in another language—it could cost you some of those opportunities.
For this reason, you may want to take advantage of NameStormers’ optional linguistic screening service. A name that works perfectly for English-speaking customers might not appeal to other demographics, which could make a global launch difficult. Anyone can do an easy online translation, but we dig deeper, looking at words that sound similar to the name in question as well as alternate spellings that an automatic translator wouldn’t catch. No name will be able to carry its meaning and significance into every language, but NameStormers can at least ensure that the name doesn’t raise any international eyebrows.
Excitement Is Key
No company name should be boring, but if there’s any industry that demands an exciting name, it’s tech. Your name should feel revolutionary rather than static and uninspiring. Even some established companies have to learn this lesson through trial and error.
For example, tech company CABC came to NameStormers for help with a renaming project. The name failed to stick with customers in a meaningful way, so we came up with Ignite, which is much more dynamic and memorable. It also matches the brand personality more than the previous name, and lends itself to vibrant colors that have helped define further branding efforts.
Want to Name a Technology Company? Work with NameStormers!
Some of these tips may seem easier said than done, and that’s true. Good names don’t arrive in a sudden moment of inspiration. Naming takes a little elbow grease and experience. Luckily, NameStormers is here to put our expertise to work for you. Our process is proven and thorough, and it takes all of the guesswork out of naming.
If you’re ready to find scintillating ideas to name a technology product or company, contact us today.