Brand Naming Services

A company name must be more than memorable. Yes, the stickiness factor is important, but the name should also allude to your organization’s values, offerings, and distinguishing qualities. That’s a lot of heavy lifting for just a word or two! So why not involve a team of experts to make the brand naming process smooth and simple?

Brand name design requires in-depth
research, creative chops, cultural awareness, and diverse input — all of
which we provide at NameStormers. Our nimble team has created names for
fledgling businesses, mergers, company offshoots, and rebranding
projects.

Even more so than naming products,
naming a company is a complex task with a mosaic of challenges. People
involved in the company at this stage often feel strong emotions
surrounding the name. There may also be stakeholders to satisfy or
complicated foreign legal requirements to clear. The name should be
powerful enough to shape the culture of the company, but flexible enough
to survive transitions like changing business models.

Taking these intricate factors into
consideration, we absorb your vision and the aspects that make you stand
out from your competitors like a polished gem. Then, using methods
we’ve spent 30 years perfecting, we generate game-changing name
candidates that are perfectly engineered to ignite enthusiasm for your
brand.

Why Choose NameStormers for Your Brand Naming Needs?

Our collaborative, strategic approach
leaves no stone unturned. We pride ourselves on interweaving creative
and analytical ways of thinking to deliver satisfying results. Here are a
few highlights of our naming process:

  • Quick turnaround.
    With us, you’ll never have to twiddle your thumbs wondering when you
    can finally nail down the name and make your vision a reality. We set to
    work right away and typically complete the project within just three to
    four weeks.
  • Trademark screening.
    A company name may be brilliant on its face, but that’s just the tip of
    the iceberg — potential conflicts or inappropriate connotations could
    be lurking beneath the surface. We screen for these possible pitfalls to
    avoid any legal challenges or cross-cultural obstacles, weeding out
    names that don’t make the cut. The names we present to you have already
    been rigorously screened to provide you with peace of mind.
  • Unlimited revisions.
    If you’re not enamored of the name candidates we’ve generated, we’re
    happy to hop right back to the drawing board and throw out new ideas,
    which we’ll screen again for trademark issues and domain availability
    for no extra fees.
  • Optional name evaluation research.
    Just as we love hearing our clients’ feedback, we know YOU want to hear
    how your audience receives your new business brand name prospects.
    Should you avail yourself of this resource, we’ll provide a report with
    key results and insights from the study as well as recommendations and
    data to support them.

Additional Brand Naming Services

Finding the right name is monumental,
but what’s next? We want to provide you with the support to succeed in
all your naming endeavors.

Investing in the perfect company name
only to wing it when it comes to your products and services will result
in an incohesive system that confuses employees, partners, and
customers alike. That’s why every brand needs a Naming Architecture. A
Naming Architecture includes a clear nomenclature system with an
established hierarchy and succinct, effective messaging. If you choose
to take advantage of this service, we will equip you with the tools you
need to guide your organization in naming decisions that are consistent
with your brand.

Should you be looking to launch a
global product or service, we offer additional, in-depth linguistic
screening, seeking the input of native linguists in relevant countries
in order to avoid any potential faux pas. Lastly, we also offer logo
creation services.

What Sets NameStormers Apart?

We’ve spent decades refining our
process, with the goal of delivering incredible results for a flat fee
that ultimately pays for itself in branding successes. We’ve partnered
with distinguished businesses to elevate their branding and put them
ahead of the pack. We welcome you to take a peek at our portfolio to see the impact we’ve had on their messaging and, ultimately, their ability to convey their excellence to the world.