Catchy, original, evocative. The right name defines your company and is an invaluable marketing tool. Here’s how to find it.
A good name is an alchemical combination of message and esthetics. It has to encapsulate everything that makes your business special. It has to be catchy. And it has to be original. “The golden rule of naming is memorability,” says Mike Carr, founder of NameStormers, a naming and branding company …. in Texas, “If you can get inside the consumer’s mind, a lot of other sins will be forgiven.”
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